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Build Your Private Practice | The Therapist HQ

It’s time to build a thriving private practice that gives you freedom, financial stability, and the confidence to run your life and business on your own terms. It starts here.

You're working 50+ hours a week at an agency or group practice that doesn't value you, and you're still barely making enough to feel financially secure.

  • You wake up already dreading another day of back-to-back sessions with clients who aren't even in your specialty, knowing you're too burnt out to show up as your best self.


  • You dream about starting your own private practice, but every time you try to Google "how to start," you're hit with overwhelming and conflicting information that leaves you more confused than when you started.


  • The guilt is crushing—you feel selfish for wanting to charge what you're worth, but you also know you can't keep sacrificing your financial stability and mental health like this.


  • You've spent late nights researching, maybe even bought a course or two, but you're still stuck because you don't know who to trust or where to actually begin without everything being perfect first.

You're passionate about helping people, and I know how exhausting it is to pour everything into your work while feeling like you're still falling short.

You want to build your own practice and work with clients you actually love helping, but the thought of figuring out the business side while still seeing your full caseload feels completely impossible and energy draining.

You've been told to "just raise your rates" or "start a side hustle," but those surface-level tips don't address the real fear of leaving your steady paycheck or the overwhelm of not knowing where to start.

You're scared that if you take the leap, you'll fail—or worse, that you're not "business-savvy" enough to make private practice actually work.

Here's the truth: You don't need a business degree or tens of thousands in savings. You're not behind, and you're not failing, you just need someone who's actually done this to show you the easy and simple way. 

And with the right roadmap and support, you can build a practice that gives you freedom, financial stability, and the life you've been dreaming about.

Here's What Makes Me Different

Unlike generic business advice or courses written by people who've never actually built a practice, I'm sharing what worked in real time, because I've lived it.

I built my solo practice into a thriving group practice with five therapists while raising two young boys, so I understand the reality of juggling business growth with actual life.

I don't just focus on revenue and scaling, I'm equally invested in your quality of life, helping you build a practice that honors both your financial goals and what matters most to you.

My courses and resources are priced so therapists can actually afford them, with step-by-step guidance that's digestible and actionable, not overwhelming or gatekept.

I believe in sustainable success over hustle culture, which means we'll build your practice in a way that lets you work 20-25 hours a week, earn what you deserve, and actually love being a therapist again.

Here is how can I help you

The Complete Launch Kit Everything you need to go from "I want to start a practice" to "I'm officially open for business"

Includes step-by-step modules, templates, and guidance that take the guesswork out of launching. 

Find Your Niche, Fill Your Practice: A Marketing  Course Guide for Therapists

Learn how to market your practice authentically on Instagram without feeling sleazy or burnt out, with prompts, strategies, and tools (including a specialized ChatGPT tool) that make content creation sustainable and actually enjoyable. 

The Therapist HQ Community, a supportive membership community where therapists get ongoing guidance after launching their private practice

Includes monthly trainings, weekly social media prompts, and a space to share wins, ask questions, and grow alongside others building their practices. 

Hi, I'm Alicia Murray, a licensed therapist, multi six figure group practice owner, mom of 2 and the founder of Therapist HQ.

I firmly believe that therapists deserve to build practices that give them both financial freedom and an actual life, because you shouldn't have to choose between making a living and living well. 


I started this business because I've been exactly where you are: burnt out, underpaid, and Googling 'how to start a private practice' at midnight.


I built my solo practice into a thriving group practice with five therapists in just a few years, all while raising two young boys, so trust me when I say it's possible, even when life is messy. 


Fun fact: I genuinely get excited about therapist marketing strategies and business spreadsheets.


I know, I’m a nerd. What began as answering DMs and giving free advice and coffee chats to therapist friends turned into serving  students nationwide and helping hundreds therapists launch private practices they’re actually proud of. 


I’m ready for you to be the next one.

You’re capable of building a profitable, sustainable practice that gives you control over your schedule, your income, and your career. 

The only difference between therapists who stay stuck and therapists who grow is support and a clear next step.

Read more on my blog

My best resources for you right now

 starting private practice
June 1, 2026
Launch your therapy practice in 90 days with this detailed timeline and checklist that covers legal setup, office preparation, marketing, and securing your first clients.
private practice budget template
June 1, 2026
Learn how to plan a private practice budget for therapists. Plan expenses, track income, and build a financially sustainable therapy practice.
how to make 6 figures as a therapist
June 1, 2026
Plan your six-figure therapy salary with clear numbers. Learn how to calculate income, set fees, and build a sustainable private practice.
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