Launch Your Therapy Private Practice | Course
The Complete Launch Kit is a step by step course with everything you need to confidently launch a profitable six figure private practice that allows you to work 20 hours per week and leave your underpaid agency job, without burnout, panic, or piecing it together alone.
This is for you if…
You’re realizing that working 40 to 50 hours a week to barely break even doesn’t make sense anymore.
You want a private practice that allows you to work around 20 client hours per week and still earn what you deserve.
You want to confidently set sustainable rates, fill your caseload with aligned clients, and build toward six figures without hustling nonstop.
You've been doing everything right at your agency job, and you're still burnt out, underpaid, and wondering if this is really it.
You're tired of picking up extra jobs just to make ends meet while pouring everything you have into clients who aren't even yours.
You've been thinking about private practice for a while now, but the fear of not knowing where to start has kept you stuck.
You want the freedom to set your own schedule, work with clients you actually love, and make a real living doing it, but you don't know how to get from here to there.
You know private practice is possible, but you need someone who's actually done it to show you exactly how.
The way I help therapists launch their private practice is different because...
Most people believe you need years of experience, a huge savings account, or some secret connection to make private practice work. But the truth is, what you actually need is a clear roadmap and the confidence to follow it.
When I first started, I was a burnt-out community mental health therapist, pregnant with my first son, picking up second and third jobs just to stay afloat. I had no business background, no safety net, and no one who had done it before to show me the way. I figured it out piece by piece, making mistakes that cost me time and money I didn't have.
But when I stopped waiting until I felt "ready" and started taking intentional, focused steps, everything changed.
Within a year I had my own practice. Within two, I had hired my first therapist. Today I run a thriving multi six-figure group practice with seven clinicians, and I'm home every morning for school drop-off.
I built the Complete Launch Kit so you don't have to figure it out the hard way like I did.
When you follow the Complete Launch Kit Framework, you stop waiting for the "right time" and start building the six-figure practice you've been dreaming about.
You stop drowning in administrative overwhelm and start moving through each step with clarity and confidence.
You stop competing for agency salaries and start setting your own rates (even if that feels scary as hell right now).
You stop spending your evenings googling "how to start a private practice" and start actually doing it.
You feel lighter. More in control. Like the version of yourself who chose this profession because you believed it could be everything, and it finally is.
Your confidence comes back, because you're no longer guessing. You have the forms, the roadmap, the marketing strategy, and the support to back every decision you make.
You stop second-guessing whether you're doing it right, because you have someone in your corner who has done it, and built the exact resource she wished she'd had.
And your practice finally starts to fill, not because you got lucky, but because you built it the right way from the start, no guesswork, just simple implementation, having the right support and trusting the process.
That's exactly what the Complete Launch Kit helps you do.
Inside, you'll find:
Business Values & Structure workbook
Because your practice should be built around your life, not the other way around. This interactive workbook walks you through defining what you actually want, then helps you set up your rates, hours, and systems to match.
The Private Practice Launch Course
A video-based course with 65 lessons that walks you through every step of building your practice, from forming your LLC to seeing your first client, so nothing falls through the cracks and you never have to wonder what comes next.
Modules inside include:
- Welcome & Mindset
- Business Structure & Rates
- Legal Entity Formation
- Financial Setup
- Technology Setup
- Marketing Your Practice Foundations
- Intake & Legal Forms
- Seeing Your First Client
- Staying Organized
- Maintenance & Growth
The Marketing Module
A dedicated module on finding your niche, building your brand, and attracting your ideal clients consistently, because a full practice doesn't happen by accident.
And that’s not all, for a limited time you’ll also unlock these exclusive bonuses worth over $300 to guarantee your successful launch
Done-For-You Business Organization Templates ($97 value)
The behind-the-scenes systems that keep your practice running smoothly, so nothing slips through the cracks:
- Vendor and business reference sheet
- Username and password reference sheet
- Business associate agreement reference sheet
3 months inside the Therapist HQ Community ($111 value)
Ongoing access to monthly expert trainings, consultation groups, social media prompts, resource libraries, and Alicia herself, because launching is just the beginning.
This is for you if…
- Therapists who are currently working at an agency or group practice and know they're meant for something more, but don't know where to begin.
- Anyone who's tried piecing it together from free resources and Reddit threads and is ready for a clear, proven system instead.
- New therapists who want to start their career in private practice from day one,without spending years burning out somewhere else first.
- Established therapists who've been in private practice for a while but are struggling to fill their caseload and need to go back to the basics.
- Therapists who are ready to put in the work to build something that's truly theirs, a practice that fits their life, not the other way around.
Frequently asked questions
"But what if I don't have enough clients to leave my agency job yet?"
This program is different because we are not layering on more behavior strategies. We are shifting the relationship underneath the behavior. Most parents I work with are not failing — they have simply never been taught how to respond to a dysregulated nervous system. When that shifts, everything else begins to shift too.
"But what if I'm not business-savvy enough to run my own practice?"
You don't need a business degree. You need a clear system built specifically for therapists — which is exactly what this is. Alicia didn't have a business background when she started either. She figured it out, documented everything, and built this so you don't have to.
"But what if I can't afford to take the financial risk right now?"
The bigger risk is staying where you are for another year — underpaid, overworked, and no closer to the freedom you want. The Launch Kit is designed to help you build a practice that replaces your agency income, not gamble with it.
"But what if I start and it doesn't work?"
Then you'll have forms, a community, and a roadmap that most therapists spend years trying to piece together on their own. You won't be starting over — you'll be further ahead than you've ever been.
"But what if I don't have time to go through a whole course right now?"
You don't have to do it all at once. The Launch Kit is self-paced and yours for life. Start with what's most urgent, come back to the rest when you're ready. It was built for real therapists with full schedules — not people with unlimited free time.
I'm Alicia Murray
A therapist and multi six figure group practice owner who helps therapists leave the burnout of agency work and build private practices that actually fit their lives.
I created the Complete Launch Kit because when I started my own practice in 2020, I had to figure everything out alone — and I know how much time, money, and energy that cost me.
I believe every therapist deserves to make a real living doing work they love, without sacrificing their health, their family, or their joy to get there.
And I'm here to help you build something that's truly yours — without the overwhelm of starting from scratch.
You already know you're meant for more than where you are right now. You already know private practice is possible, you've just been waiting for the right support, the right roadmap, and the right moment to say yes to yourself.
This is that moment.
The Complete Launch Kit gives you everything you need to stop waiting and start building, the course, the forms, the marketing kickstart , the community, and someone who's been exactly where you are cheering you on every step of the way.
Ready to build a profitable practice that finally fits and changes your life forever?
Let's make it happen — starting today.
And if you're still on the fence, ask yourself this:
What does another year at your agency job actually cost you? Not just financially, but in your energy, your time, your family, and the version of yourself you're trying to get back to.
You deserve better. And it starts with one decision.
