Launch Your Therapy Private Practice | Course
The Complete Launch Kit is a step-by-step course with everything you need to confidently launch a profitable six figure private practice that allows you to leave your underpaid agency job, without burnout, panic, or piecing it together alone.
Launch Kit Pricing Increase
You're here because you've seen others have success in private practice, but you're not sure if this can be you.
You've done the googling.
You've followed creators online and tried to take in all of the free tips.
But it feels like you have more questions than answers.
That's where the Launch Kit comes in.
Because what would it mean to make 6+ figures in your own business?
What would it mean to make your own schedule, and change your schedule as your seasons of life change?
What would it mean to have a caseload of only ideal fit clients? Or to know that 15-20 clients per week is "full time" in private practice.
What if the investment for this was just 5 sessions?
Your first 5 sessions in private practice completely covers your investment to be handed the step-by-step guide on starting your practice, on seeing your first client, on continuing to grow your caseload with a plan, not just vibes and well wishes.
(if charging $200/session, and you may very well be charging more, which means 3-4 sessions completely covers your investment!).
This is for you if…
You’re realizing that working 40 to 50 hours a week to barely break even doesn’t make sense anymore.
You want a private practice that allows you to work thes schedule you crave, and still earn what you deserve.
You want to confidently set sustainable rates, fill your caseload with aligned clients, and build towards six figures without hustling nonstop.
You've been doing everything right at your agency job, and you're still burnt out, underpaid, and wondering if this is really it.
You're tired of picking up extra jobs just to make ends meet while pouring everything you have into clients who aren't even yours.
You've been thinking about private practice for a while now, but the fear of not knowing where to start has kept you stuck.
You want the freedom to set your own schedule, work with clients you actually love, and make a real living doing it, but you don't know how to get from here to there.
You know private practice is possible, but you need someone who's actually done it to show you exactly how.
The way I help therapists launch their private practice is different because...
Most people believe you need years of experience, a huge savings account, or some secret connection to make private practice work. But the truth is, what you actually need is a clear roadmap and the confidence to follow it.
When I first started, I was a burnt-out community mental health therapist, pregnant with my first son, picking up second and third jobs just to stay afloat. I had no business background, no safety net, and no one who had done it before to show me the way. I figured it out piece by piece, making mistakes that cost me time and money I didn't have.
But when I stopped waiting until I felt "ready" and started taking intentional, focused steps, everything changed.
Within a year I had my own practice. Within two, I had hired my first therapist. Today I run a thriving multi six-figure group practice with seven clinicians, and I'm home every morning for school drop-off and every afternoon for school pick-up.
I built the Complete Launch Kit so you don't have to figure it out the hard way like I did.
When you follow the Complete Launch Kit Framework, you stop waiting for the "right time" and start building the six-figure practice you've been dreaming about.
You stop drowning in administrative overwhelm and start moving through each step with clarity and confidence.
You stop competing for agency salaries and start setting your own rates (even if that feels scary as hell right now).
You stop spending your evenings googling "how to start a private practice" and start actually doing it.
You feel lighter. More in control. Like the version of yourself who chose this profession because you believed it could be everything, and it finally is.
Your confidence comes back, because you're no longer guessing. You have the forms, the roadmap, the marketing strategy, and the support to back every decision you make.
You stop second-guessing whether you're doing it right, because you have someone in your corner who has done it, and built the exact resource she wished she'd had.
And your practice finally starts to fill, not because you got lucky, but because you built it the right way from the start, no guesswork, just simple implementation, having the right support and trusting the process.
That's what the Complete Launch Kit helps you do.
Here's exactly how we're going to launch your practice..
Module 1: Welcome and Mindset
Because your practice should be built around your life, not the other way around. This interactive lesson walks you through defining what you actually want, which we will revisit when you set up your rates, hours, and systems to match. Additionally, you'll learn about developing a CEO mindset, since you
are on your way to becoming a CEO!
Module 2: Business Structure & Rates
We will cover setting your fee (based on your needs, not what the practice down the road is charging), an introduction to Profit First for managing your finances in your practice, how to sustainably implement sliding scale policies, and your scheduling strategy to set you up for success and longevity in your practice.
Module 3: Legal Entity Formation
We'll start with some mindset work around the "business" side of your practice, then go into filing for your DBA or LLC, and setting up your EIN and NPI.
Module 4: Financial Setup
You'll know exactly which bank and banking setup is right for your business, how to find the right accountant for you, how to navigate health insurance being self-employed, how to start investing for your retirement, choosing the right malpractice insurance, and various ways to implement bookkeeping for your practice, including my free bookkeeping template.
Module 5: Technology Setup
An overview of HIPAA and BAA requirements when choosing your vendors, how to choose your EHR (and 30 days free of your EHR), and step-by-step to set up your FREE Squarespace website template. Additionally, you will learn how to create a free digital download, with a Canva template, and a template for creating your nurture sequence to begin building your email list.
Module 6: Marketing Your Practice
You're going to nail your niche and marketing statement so you know exactly what to say to put your practice in front of your ideal clients. From there, we'll cover your practice's branding; from brand voice to branding photos. Then move into in-depth lessons on marketing your practice through directories, email marketing, in-person networking, SEO and LLMO, and social media.
Module 7: Intake and Legal Forms
Arguably one of the most important parts of your business setup; your informed consent, notice of privacy practices, good faith estimate, credit/debit card policy, and a phone consultation and intake script, so you can go into each session knowing you are covered.
Module 8: Seeing Your First Client
You'll walk away confident of the series of events from inquiry to booking; including your email response template, a phone consultation script, a client welcome packet, the initial intake session guide, ongoing documentation and progress notes, and how to prepare for your first session.
Module 9: Staying Organized
Because organization helps you to remain compliant, and have sustainability long-term in your practice, so you are going to have access to my practice bible, and how to set it up for success.
Module 10: Maintenance and Growth
You'll walk away knowing where to go from here with marketing, maintaining the systems you've built, and a fee-increase script, as well as a reminder to activate your 3 free months inside my marketing community to continue to fill your practice with ease!
I've been inside of so many practices, I know exactly where the sticking points are, and I already solved them for you.
I saw so many therapists putting off one of the most important parts of their practice marketing..
Their website.
This is where your digital presence lives and breathes. It is where your messaging is speaking to your clients at 11pm when they are wondering where to go from here. And I couldn't just let you leave those leads on the table.
So once you're inside, you will have access to my custom-built Squarespace website template. It is completely customizable, with all of my templates baked in to each page. So you know exactly what to say and where to say it to create and optimize your website with ease.
And because I won't let you make an investment into a course that you purchase but never finish..
The Sidekick that so many already know and love is baked into your course; every lesson, every page.
Feeling stuck on making a decision? Ask the Sidekick.
Want to brainstorm through your messaging a bit more? The Sidekick is ready to help.
It is fully trained on the course, the materials, and my brain, my history, my approach, and my expertise, so that you never feel alone in this process, and never stall out due to confusion or questions.
And that’s not all; for a limited time you’ll also unlock an exclusive bonus to guarantee your successful launch
3 months inside the Therapist HQ Community ($111 value)
Ongoing access to monthly expert trainings, consultation groups, social media prompts, resource libraries, and Alicia herself, because launching is just the beginning.
This is for you if…
- Therapists who are currently working at an agency or group practice and know they're meant for something more, but don't know where to begin.
- Anyone who's tried piecing it together from free resources and Reddit threads and is ready for a clear, proven system instead.
- New therapists who want to start their career in private practice from day one,without spending years burning out somewhere else first.
- Established therapists who've been in private practice for a while but are struggling to fill their caseload and need to go back to the basics.
- Therapists who are ready to put in the work to build something that's truly theirs, a practice that fits their life, not the other way around.
Frequently asked questions
"But what if I don't have enough clients to leave my agency job yet?"
Many therapists who have used The Launch Kit to start their practice do so alongside their full-time job. From there, they begin building their caseload until they are able to leave their agency job. It's okay if you are not able to leave your agency job just yet. This course is meant to help get you to a place where you can do so confidently and comfortably.
"But what if I'm not business-savvy enough to run my own practice?"
You don't need a business degree. You need a clear system built specifically for therapists — which is exactly what this is. I didn't have a business background when she started either. I figured it out, documented everything, and built this so you don't have to.
"But what if I can't afford to take the financial risk right now?"
The bigger risk is staying where you are for another year — underpaid, overworked, and no closer to the freedom you want. The Launch Kit is designed to help you build a practice that replaces your agency income, not gamble with it. When you check out, there are various payment plans you can choose from as well.
"But what if I start and it doesn't work?"
While I cannot guarantee results, what I can tell you is that every therapist who has used the Launch Kit has successfull started their own private practice, and is either in the building stages, or is actively working on making the transition from an agency job to their practice.
"But what if I don't have time to go through a whole course right now?"
You don't have to do it all at once. The Launch Kit is self-paced and yours for life. Start with what's most urgent, come back to the rest when you're ready. It was built for real therapists with full schedules — not people with unlimited free time.
"But what if I don't need the website template?"
If you are hiring out your website design, the website template provided in the course will still provide you with the templates for all of the pages you need on your website. Most website developers charge for this, or recommend your hire a copywriter. But, with the templates provided and the Sidekick built into the course, you can do this completely on your own.
I'm Alicia Murray
A therapist and multi six figure group practice owner who helps therapists leave the burnout of agency work and build private practices that actually fit their lives.
I created the Complete Launch Kit because when I started my own practice in 2020, I had to figure everything out alone — and I know how much time, money, and energy that cost me.
I believe every therapist deserves to make a real living doing work they love, without sacrificing their health, their family, or their joy to get there.
And I'm here to help you build something that's truly yours — without the overwhelm of starting from scratch.
You already know you're meant for more than where you are right now. You already know private practice is possible, you've just been waiting for the right support, the right roadmap, and the right moment to say yes to yourself.
This is that moment.
The Complete Launch Kit gives you everything you need to stop waiting and start building, the course, the forms, the marketing kickstart , the community, and someone who's been exactly where you are cheering you on every step of the way.
Ready to build a profitable practice that finally fits and changes your life forever?
Let's make it happen — starting today.
And if you're still on the fence, ask yourself this:
What does another year at your agency job actually cost you? Not just financially, but in your energy, your time, your family, and the version of yourself you're trying to get back to.
You deserve better. And it starts with one decision.
So what happens from here?
After you join the Launch Kit, you'll receive an email with your receipt, and then another email with your course login.
From there, you can work through the course at your own pace - you have access to the course forever!
Then, when you're ready to go all in on your marketing, you can use the exclusive code inside of the launch kit to start your 3 free months inside of the HQ Marketing community, where you'll have access to weekly marketing drops to help you create social media content, publish blogs, post on your Google My Business, and build community relationships with ease.
Join the Complete Launch Kit for $997
or 2 payments of $499
additional payment plans available at checkout as well.
