The HQ Community | Marketing for therapists


Open your dashboard.

Your week is already written.


Done-for-you marketing for private practice therapists.


14 pieces  every week, written for your niche and your city.

You know what you offer is valuable.


You open your laptop Monday morning knowing you have to put something out there - a blog, an Instagram post, anything. But you don’t know where to start, or how to say it in a way that turns into private-pay clients.


This is for you if..

If you nodded at even one of those, keep reading..

What therapists are saying..

Ranking higher on google pages
Using the sidekick to easily turn published blog posts into Google My Business posts, this therapist has reached the second page of Google for what was once a saturated niche
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Creation with ease
Create reels, carousels, and talk-to-camera videos with ease using the weekly prompts and templates
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Increased consult calls
Increased consult calls in one week, all from Instagram!
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Marketing made easy
The weekly marketing drops are easy-to-implement tasks, organized by platform and marketing approach
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The sidekick is your assistant, anytime
With 15 minutes of customization when you first join, the Sidekick will be along your side as your personal assistant in marketing
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Content that speaks to your ideal clients
You already have the expertise, and the prompts and sidekick help you to put that in front of the clients who need you
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Using your sidekick to audit your website
Your sidekick can help with keyword search and integration, re-working your copy, and auditing what you already have
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Implementing groups with ease
Create groups with ease - from idea to pricing to weekly topics and marketing to fill it
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Expert trainings for continued growth
From google ads to pinterest marketing, incorporating retreats and intensives to groups, and so much more

The way the HQ Community helps therapists market their practices is different because it doesn't ask you to become a content creator overnight. It just asks you to show up.

Most therapists believe that a full caseload comes from word-of-mouth referrals and a decent Psychology Today profile.


The truth is that the therapists consistently attracting ideal clients are the ones showing up online with a clear message, week after week, without burning out on it.


When I first started my private practice, I had zero marketing background and even less free time. I tried to do it all and ended up doing none of it consistently.


The breakthrough didn't come from working harder, it came from having done-for-you tools that made showing up actually doable.


That's what I built the HQ Community to be.

Every Monday, your dashboard fills up with a week full of marketing, built from your specialty, your city, and the clients you want more of.

Posting your whole week takes about an hour.

Here's what that looks like..

Everything's sorted by type, so you always know what's next.

And even more love notes from therapists using this every single week

Ranking higher on google pages
Using the sidekick to easily turn published blog posts into Google My Business posts, this therapist has reached the second page of Google for what was once a saturated niche
Image Alt Text
Creation with ease
Create reels, carousels, and talk-to-camera videos with ease using the weekly prompts and templates
Image Alt Text
Increased consult calls
Increased consult calls in one week, all from Instagram!
Image Alt Text
Marketing made easy
The weekly marketing drops are easy-to-implement tasks, organized by platform and marketing approach
Image Alt Text
The sidekick is your assistant, anytime
With 15 minutes of customization when you first join, the Sidekick will be along your side as your personal assistant in marketing
Image Alt Text
Content that speaks to your ideal clients
You already have the expertise, and the prompts and sidekick help you to put that in front of the clients who need you
Image Alt Text
Using your sidekick to audit your website
Your sidekick can help with keyword search and integration, re-working your copy, and auditing what you already have
Image Alt Text
Implementing groups with ease
Create groups with ease - from idea to pricing to weekly topics and marketing to fill it
Image Alt Text
Expert trainings for continued growth
From google ads to pinterest marketing, incorporating retreats and intensives to groups, and so much more

Stories, frame by frame.


Every story comes with the on-screen text, the sticker to use and why it works for your ideal client.

Referrals that don’t depend on luck.


One real-world move each week to grow your referral network, down to who to talk to and the exact follow-up message.

$37/month. Cancel anytime.

And if you've ever thought to yourself..


"I just need to run this by someone"


or


"I just need to ask about this"


THAT is what your Sidekick is for!

Ask in plain words. Post in minutes.


Tell Sidekick what you need, and it writes it in your voice, ready to copy.


Here's everything that comes with your membership..

Don't just take it from me..

I'm Alicia Murray

A therapist and group practice owner who helps private practice therapists build the marketing consistency that keeps their caseloads full, without adding hours to their week.


I created the HQ Community because when I was building my practice, I kept wishing someone would just hand me the tools and tell me what to do. The content ideas, the feedback on my profiles, the strategy that actually worked, none of it existed in one place. So I built it.


I believe that therapists are some of the hardest working, most dedicated professionals out there, and that your practice should reflect that. Not just in the clinical work, but in the way the world gets to find you.

And I'm here to help you build a practice that stays full and visible, without spending your evenings staring at a blank screen wondering if any of it is working.

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Join the Therapist HQ Community 

For just $37/month

Marketing Membership promo with pink laptop, tablet, phone, and framed screen on a white background

Cancel anytime. No pressure. Just progress.

Frequently asked questions

  • But what if I'm too busy to actually use it?

    That's exactly why this exists. The HQ Community wasn't built for therapists with spare time, it was built for therapists who don't have any. The prompts are ready. The GPT does the heavy lifting. The audits come to you. Even 20 minutes a week inside the HQ moves your marketing forward more than another month of going it alone.

  • But what if I'm not tech-savvy enough to use the GPT?

    If you can type a sentence, you can use it. The HQ GPT was built specifically for therapists, not marketers, not tech people. You paste in the weekly prompt, tell it what you need, and it hands you something ready to use. No learning curve. No frustration.

  • But what if I've tried other communities and they went quiet?"

    The HQ Community is built around consistent, structured deliverables every single month, not vibes and good intentions. The prompts go out. The audits happen. The Q&A runs. Whether the community is buzzing or quiet on any given week, the system keeps working for you.

  • But what if I can't justify another monthly expense right now?

    Consider what inconsistent marketing is already costing you. One empty slot on your caseload every month costs more than your membership. The HQ Community is designed to help you fill those slots, and keep them filled.

  • But what if I'm brand new to private practice — is this too advanced for me?

    It's actually perfect timing. Building your marketing foundation in the first months of your practice means you're not playing catch-up later. The HQ meets you exactly where you are and grows with you.

  • Do I have to use AI to use the weekly prompts?

    Nope. Every piece has a "Do it myself" option with the original prompt, so you can write it in your own words.

  • Is the content generic?

    No. Your drop is built from the specialty, city and ideal clients you share when you join. A couples therapist in Buffalo and a teen anxiety therapist in Austin get different weeks.

You don't have to keep putting marketing off until you have more time, more confidence, or a better plan. The time is now. The plan is here. And the tools are ready the moment you are.

The version of you with a full caseload, a consistent online presence, and a practice that actually reflects your clinical skill? She doesn't have a different work ethic. She just has a better system.


This is how it starts. Join the Therapist HQ Community today.